The Guild

Scroll to see the details and outcomes of our work together and how we helped them build their brand and book more weddings within their local community.

When The Guild team first reached out for help, they were spread thin trying to market themselves across multiple platforms. They knew they weren't effectively managing their social media presence but were unsure how to improve. Interested in growing their inquiries and wedding bookings through social media, they recognized the need to optimize their digital strategy.

They were determined to increase their visibility and connect directly with more couples dreaming of the perfect wedding venue. Knowing that achieving these ambitious goals meant bringing in expert help, they reached out to me. I was thrilled to dive in and assist them in harnessing the power of social media to expand their reach and turn their vision into reality, helping them to capture the hearts of couples across the region.

And that’s exactly what we did!

Where We Started

Key Metrics on Day Zero (aka, our start date)

Instagram Followers: 8,185

Average Monthly Reach: 1,562

Average Monthly Inquiries From Social: 0

Average Monthly Instagram Link Clicks: 0

Average Monthly Content Interactions: 126

The venue’s indoor and outdoor spaces

The Beginning of Our Journey

When I joined The Guild’s journey, I knew that in order to position them as an “it” destination in the Kansas City area, we needed to dramatically overhaul the existing photo bank and work with local wedding photographers to feature more of the weddings that happen at the venue. I started working not only with The Guild’s team, but also with local wedding photographers, planners, and other vendors to increase The Guild’s exposure on social media with their target audience.

I could see the beauty within their walls and the passion in each of their events, and knew that is what I wanted their audiences to see too.

Fireside Social Co.’s Services for The Guild

This is an overview of the services we agreed on for their retainer work with us:

Social Media Content Creation

Social Media Community Management

Photo Bank Management

Analytics Tracking & Reporting

Campaign Strategy and Management

Graphic Design

Strategic Vision

To elevate The Guild's brand through storytelling, we developed a multi-faceted strategy that highlighted their unique offerings and the memorable experiences they create for each wedding. The wedding venue market is incredibly competitive, so we knew we needed to take an approach that set them apart from others. Our unique strategic vision included:

  • Highlighting the Venue's Beauty: We emphasized the stunning aesthetics and unique features of The Guild, from its elegant architectural details to its picturesque settings that serve as the perfect backdrop for any wedding. Through professional photography and drone footage, we showcased the venue in all its glory, capturing the spaces that make each event magical and memorable.

  • Engaging Visual Storytelling: Leveraging a mix of media, including behind-the-scenes videos, real wedding highlights, and venue tours, we brought the experience of The Guild to life. Each piece of content was designed to visually engage potential clients, showing them the possibilities that awaited at our venue and inspiring them to envision their day in our exquisite spaces.

  • Couple-Centric Stories: Central to our narrative were the stories of the couples who chose The Guild for their special day. We shared their testimonials and highlighted their unique wedding experiences, showcasing how the venue was transformed to reflect their personal styles and love stories. These couple-centric stories not only added a deeply personal touch to our brand but also demonstrated our commitment to crafting bespoke experiences that resonate deeply with each couple’s vision and dreams.

Bringing the Vision to Life

See some key content examples from our first few months together below of how we used people-centric storytelling, and engaging visual/multimedia channels to bring the authentic brand narratives to life:

Initial Wins

Within the first few months of working together, it was clear that we’d started to make an impact with The Guild’s marketing campaigns. We saw some incredible growth right off the bat, including these key wins (and more):

400% Increase in Average Monthly Content Interactions

Increased From 0 to 100+ Instagram Link Clicks Monthly

Nearly Doubled Instagram Followers

Developed Systems for Photo and Video Management

Collaborated with Several Other Local Businesses

Reached More Than 10k Unique, Target Audience Viewers Weekly

Embracing the Marketing Magic

Now that we’d found our unique position within the market, the next (several) steps were all about amplifying what we’d started to create and continuing to expand the success we’d found so far. Through strategic storytelling and data-driven insights, we not only uncovered new opportunities for growth, but also created unique client experiences that increased word-of-mouth marketing for The Guild.

The first step in our transformation journey involved deep dives into the data that we uncovered through our initial few months of work together, as well as past data.

Because of how closely we paid attention to the data, this is what some of our key metrics looked like over our first four months working together.

Uncovering Insights

What This All Means

The Guild’s journey to becoming a beloved Kansas City wedding destination encapsulates the power of personalization in as well as data-driven marketing. The Guild’s online social presence is flourishing as we continue to establish them as a pillar of the Kansas City wedding community. With a lot of hard work on their part, and the partnership with Fireside Social Co., we turned their dreams into their reality.

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